artists: Stop relying on streams

I’m Victor, founder of VMX Media.

I’m a lifelong guitarist with a background in business, here to help artists turn their music into something fans can actually hold onto.

I’ve played guitar most of my life, always as a passion, never professionally. That gave me a real respect for artists and the grind it takes to build something meaningful.

I also come from a business background, and over time I started to notice a gap. A lot of independent artists are putting out great music and growing loyal followings, but they’re missing the tools to turn that momentum into something lasting.

That’s why I started VMX Media. Not just to help artists earn more, but to help them grow their brand, deepen fan connection, and build something that’s truly theirs.

Merch is one of the smartest ways to do that. It’s not just a side hustle, it’s a way to express your identity, build community, and give your fans something real to support.

I’m not here to sell you a dream. I’m here to help you take what you’ve already built and turn it into something stronger.

Ready to take your music career to the next level?